LOGOS AND TRADEMARKS
new logo In mythology, the rise and fall of the sun symbolized the struggle between the gods of light and darkness. Man, or course, was ever hopeful that light would prevail and eternally triumph. Thus, the champion of light was usually represented by an animal with awesome qualities. Horus, the falcon god of ancient Egypt, fulfilled that role. His importance was further emphasized by the double crown upon his head, an indication of his supremacy over both the upper and lower kingdoms of ancient Egypt.

This is the new logo approved by members in November, 2013. Use of this logo needs to be approved by the ACVO.
   
Up until 2013, the below logo was utilized: The seal embodies a likeness of the statue of Horus at Edfu superimposed upon a field of black within a pyramid; a representation of his role as the conqueror of darkness in Egyptian mythology. The motto, "...that light shall prevail over darkness," is the final phrase of a sentence aptly describing the meaningfulness of Horus.(This logo is still trademarked and owned by the ACVO, use needs to be approved by the ACVO.) ACVO logo

USE OF SEAL, LOGO AND TRADEMARKS OF THE ACVO
The use of the ACVO logo and its legal trademarks are only allowed by permission of the ACVO and only granted for use by paid-current, 'Members' of the ACVO. Members are not permitted to use the ACVO's trademarks to promote a product or company outside of an ophthalmology clinic. Trademark use can be interpreted by the public as an ACVO endorsement, therefore it is rarely allowed. Inactive Diplomates and companies including sponsors, are not allowed to use trademarks without express written permission. A Diplomate that is not a current member may only use trademarks specifically noted below.

The logos as shown above are the express property of the ACVO and should only be used for official ACVO business, not by its Members or Diplomates. If you wish to use a form of the ACVO logo on your documents, please contact us for the "Diplomate version" of the appropriate logo. Otherwise the below marks may be used as desired on promotional materials by current members:

Registered trademarks (both upper and lower case) include:

Trademark Allowed user
1) Seal of the Horus in the triangle. Member only
2) ACVO old and new logos (as shown above), in its entirety. Member only
3) "American College of Veterinary Ophthalmologists" Member only
4) "ACVO" Member only
5) "...that light shall prevail over darkness..." Member only
6) "Diplomate of the American College of Veterinary Ophthalmologists" Member & Diplomate
7) "DACVO" (The proper designation to place after ones' name in credentials, once earned and bestowed.) Member & Diplomate
8) "Veterinary Ophthalmology" (Referring to the journal publication.) Not for member use
9) "ABVO" Member & Diplomate
10) "American Board of Veterinary Ophthalmology" Member & Diplomate
11) "ABVO graphic logo" Member & Diplomate
 

MEMBER LOGO USE
The ACVO and ABVO logos are property of the ACVO. If you wish to use these logos for your materials, please email contact the ACVO for a digital copy of the "Diplomate of" or "Member of" logos.

 

   
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